Monday, February 24, 2020

Critical Legal Thinking Assignment Example | Topics and Well Written Essays - 500 words

Critical Legal Thinking - Assignment Example The small group has the ability to dictate the major corporation as long as the arguments presented are justified under the state laws. Once the small group files suit against the major corporation, it is the duty of the court to see to it that justice is practiced and the claims are fulfilled. Not any other factors, size inclusive, are considered in the enforcement of the law. This makes it very easy for such a small group to dictate how affairs of major corporations should run.As a high-level manager for a shoe manufacturer, I would take note of the fact that any decision I make concerning the business is vital and may bring about highly significant results. Bearing this in mind, I would evaluate keenly the options I have in making specific decisions. To help me in this, I would apply the steps that act as guidance in making good decisions in business. One of the steps states that the decisions should be in terms of the state laws that govern business activities in the specified fi eld. There have been cases in court related to the risk I am almost engaging in is enough evidence on the importance of practicing legal activities in business. There are strong laws that defend women even during international business activities. This is proof that messing around with their role in business could put any organization into great trouble. I would hence find better and safer ways of earning more profits other than violating the law.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  

Saturday, February 8, 2020

Competitor Analysis and the Development of a Brand Assignment

Competitor Analysis and the Development of a Brand - Assignment Example ishwasher was widely accepted by the market with the result that Fairy could make way to launch further of its brand extensions which it did in the coming years. Fairy’s innovation appealed to the masses and its performance became anonymous with combating stubborn and burnt stains the best way (Datamonitor, 2011); fairy.co.uk, 2011; Superbrands.com). The promotions of the brand were strongly backed by Above the Line advertisements with celebrity endorsements to establish strong brand equity. As the brand moved into the future to meet the changing consumer tastes and preferences accordingly, Fairy’s packaging was changed to a transparent bottle which was easier to handle. After a massive success, Fairy Liquid was launched with a lemon scent. This was followed by Fairy non-bio laundry product for sensitive skin, anti-bacterial Fairy Liquid, Fairy Powerspray for tough burnt on stains. With these brand extensions, Fairy could cash in the revenue from every possible segment and sub-segment of liquid cleansers (Datamonitor Research Store. 2011); Datamonitor, 2011; fairy.co.uk, 2011; Superbrands.com). Fairy had and still has the advantage of a long-established equity along with a strong brand image with which it can tap into all the possible markets successfully through its brand extensions. Fairy currently operates in a mature market the product lifecycle of which has predominantly been extended by creating sub-segments of the dishwasher and sink sectors. Fairy has a whopping share of 57% in the sink washing sector and is second to Finish in the dishwasher category (Superbrands.com, Datamonitor, 2011). The launching of Fairy Active Burst and Active Powder Burst marks Fairy’s presence in both the categories of sink and dishwasher category. The brand extensions of Fairy Powerspray and Fairy Active Foam however can be considered as the most selling brand extensions. Following these developments, Fairy Active Foam was voted as the product of the year by the shoppers